Year: 2022
Skills: Motion design, Branding, Advertising
Design a dynamic visual identity for a new TV channel aimed towards young people aged 18-30.
Response
AirCast is developed from the concept of 'launching' into new experiences and offering a breath of fresh air. I designed a logo, poster, and three short idents featuring weather visuals, transitioning from calm conditions to lightning, rain, and electricity. This progression conveys that the channel is cutting-edge and adventurous, and airs after dark, sparking excitement in a young audience. The tagline 'The Sky Is The Limit' communicates that this TV channel offers limitless content.