Year: 2022
Skills: Advertising, Branding
Bring the Warner Bros portfolio to life, with a brand that is truly character-owned and ensures that the essence of the fictional world is integrated into every step. This approach will excite and engage the fan base of your chosen license.
Solution
Gremstems is an innovative sub-brand under the Gremlins license, featuring a unique range of plants that reflect the rambunctious, mischievous, and monstrous nature of the Gremlins. Consumers are encouraged to care for their plant gremlins as if they were pets. This playful concept addresses the common issue of overwatering, mirroring how Gremlins transform into troublesome creatures when exposed to water or fed after midnight.