Skills: Branding, Advertising, Art direction
Year: 2022
Design a brand identity to sell lipstick to men.
Response
Killer Smile is inspired by the concept of transforming lipstick into a bullet, evoking the allure of guns to attract a male audience. Using descriptive taglines, along with Daniel Craig as a brand ambassador, further appeals to men who are fans of action films like James Bond. These lipsticks are designed to enhance features and provide moisture, offering more than just makeup - they deliver a 'killer' look.