Year: 2024
Skills: Advertising, Copywriting
Create a guerilla marketing campaign that gets young people (16 - 18) excited and connected to the Twister brand.
Insight
Young people, particularly those who are neurodivergent, face significant societal pressure during adolescence, including school performance expectations, social and romantic relationships, bodily changes, family issues, and social media exposure. These challenges lead to higher cortisol release and greater cognitive impairment under stress compared to adults.
Solution
The 'Take A Punch At A Twister' campaign aims to boost engagement with the beloved ice lolly while helping young people manage stress. Punching releases endorphins, relieves muscle tension, and improves concentration. Participants can punch a Twister punching bag to release tension or soothe themselves with a cuddly Twister plushie.